Current study · In progress
The Recommendation Audit
What do AI models think luxury is? A pre-registered study of how leading models answer questions that have no right answer, including one about a romantic dinner in New York.
Lauren Proctor
I build and scale systems, products, and brands. I advise and teach founders and teams to build profitable, sustainable businesses.
I work with founders, operators, and leadership teams across strategy, product, marketing, technology, and operations, because the hardest business problems rarely stay inside one discipline. A growth problem often turns out to be a systems problem.
Founder of Storyworlding
Clients, teams, and stages
- American Express
- LVMH brands
- Univision
- NielsenIQ
- United Nations
- SXSW
Track record
$2.4M+
In media spend I manage each month today, at a blended return on ad spend of 6.6x.
$14M
ARR at Benchmade Modern, a Storyworlding client. I scaled monthly revenue from $240K to $1.2M in 28 months at a 9.6x return on marketing spend.
$8M
Revenue in 10 months at niche, the creator network where I was Head of Product and built the platform. Later acquired by Twitter.
12
Countries on stage, including the United Nations in Geneva, SXSW, and TechChill in Latvia.
How to work with me
Start here
Ground Truth
An hour with me to get clear on what’s happening and what decision is in front of you.
Start with Ground TruthSelected ventures
All ventures- Storyworlding Strategy and systems for the next industry. My studio. , external site
- Clout A platform for thought leadership that helps founders and executives build a public voice. , external site
- Lia Approval-first reputation management for hotels, restaurants, and service businesses. , external site
- Mastline A business operating system for paparazzi and entertainment photographers. , external site
- Deep Retail AI, affective computing, and deep learning solutions that help retailers build loyalty and revenue. , external site
Research
How I think
I’m investigating how technology, business, culture, cities, and markets are changing, through evidence, experiments, and building things. Some of it becomes New Industry, my newsletter on AI, emerging technology, fashion, hospitality, and the changing systems around them.